The role of social media in bank marketing. Case study of Tinkoff bank in Russia. – Bc. Alkhas Shengeliia
Bc. Alkhas Shengeliia
Master's thesis
The role of social media in bank marketing. Case study of Tinkoff bank in Russia.
Abstract:
In the conditions of increasing interbank competition, those bank will succeed which will quickly and better implement modern methods of managing banking processes by promoting their products and services through marketing strategies in Social Networks. The aims of this study are to analyze online presence of Tinkoff bank and the main methods of Tinkoff work in social networks, the effectiveness of …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 6. 4. 2020
Obhajoba závěrečné práce
- Vedúci: Ing. Richard Selby, Ph.D.
Citační záznam
Citace dle ISO 690:
SHENGELIIA, Alkhas. \textit{The role of social media in bank marketing. Case study of Tinkoff bank in Russia.}. Online. Diplomová práca. Praha: Česká zemědělská univerzita v Praze, Faculty of Economics and Management. 2020. Dostupné z: https://theses.cz/id/m4ltki/.
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Instituce archivující a zpřístupňující práci: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / odbor:
Economics and Management / European Agrarian Diplomacy
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