Bc. Peng Di
Bachelor's thesis
Enterprise Alliances and Co-Branding
Enterprise Alliances and Co-Branding
Abstract:
Economic globalization, the rapid changes of the network and science and technology make international competition more and more intense and complex. If an enterprise wants to gain long-term and sustainable competitive advantage, it is necessary to establish alliance relationship with partners. This thesis analyses the risks and advantages of enterprise alliance, and shows different modes and strategies …moreAbstract:
Economic globalization, the rapid changes of the network and science and technology make international competition more and more intense and complex. If an enterprise wants to gain long-term and sustainable competitive advantage, it is necessary to establish alliance relationship with partners. This thesis analyses the risks and advantages of enterprise alliance, and shows different modes and strategies …more
Language used: English
Date on which the thesis was submitted / produced: 19. 4. 2021
Identifier:
https://is.vsfs.cz/th/l7dsy/
Thesis defence
- Date of defence: 15. 6. 2021
- Supervisor: doc. RNDr. Petr Budinský, CSc.
- Reader: Ing. Miroslav Halouzka, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní
University of Finance and Administration
Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance