Bc. Peng Di
Bachelor's thesis
Enterprise Alliances and Co-Branding
Enterprise Alliances and Co-Branding
Anotácia:
Economic globalization, the rapid changes of the network and science and technology make international competition more and more intense and complex. If an enterprise wants to gain long-term and sustainable competitive advantage, it is necessary to establish alliance relationship with partners. This thesis analyses the risks and advantages of enterprise alliance, and shows different modes and strategies …viacAbstract:
Economic globalization, the rapid changes of the network and science and technology make international competition more and more intense and complex. If an enterprise wants to gain long-term and sustainable competitive advantage, it is necessary to establish alliance relationship with partners. This thesis analyses the risks and advantages of enterprise alliance, and shows different modes and strategies …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 19. 4. 2021
Identifikátor:
https://is.vsfs.cz/th/l7dsy/
Obhajoba závěrečné práce
- Obhajoba proběhla 15. 6. 2021
- Vedúci: doc. RNDr. Petr Budinský, CSc.
- Oponent: Ing. Miroslav Halouzka, CSc.
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / odbor:
Economics and Management / Business Management and Corporate Finance