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Nora Khalatian

Master's thesis

Digital Marketing Communication Strategy for a selected company

Digital Marketing Communication Strategy for a selected company
Abstract:
The master thesis focuses on digital marketing and its role in a company’s promotional strategy. The paper consists of two parts: theoretical analysis of digital marketing and empirical audit of digital marketing data. Both parts serve to fulfil the main purpose of this work and to meet objectives of the paper. The practical significance of the conducted study is associated with the possibility of …more
Abstract:
The master thesis focuses on digital marketing and its role in a company’s promotional strategy. The paper consists of two parts: theoretical analysis of digital marketing and empirical audit of digital marketing data. Both parts serve to fulfil the main purpose of this work and to meet objectives of the paper. The practical significance of the conducted study is associated with the possibility of …more
 

Keywords

communication mix digital marketing strategy social media marketing website SEO

Keywords

communication mix SEO digital marketing strategy social media marketing website
 
Language used: English
Date on which the thesis was submitted / produced: 10. 11. 2020
Identifier: https://vskp.vse.cz/eid/83584

Thesis defence

  • Date of defence: 14. 6. 2021
  • Supervisor: Aleš Kubíček
  • Reader: Karel Pernica

Citation record

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Full text of thesis

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  • autentizovaným zaměstnancům ze stejné školy/fakulty
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Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze
https://vskp.vse.cz/eid/83584