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Irena Hakobyan

Master's thesis

Algorithms of the popular Social Media platforms: opportunities in the cosmetic industry

ALGORITHMS OF THE POPULAR SOCIAL MEDIA PLATFORMS: OPPORTUNITIES IN THE COSMETIC INDUSTRY
Abstract:
This master thesis aims to analyse the algorithms of the social media platforms and to study how those can be used to promote cosmetic products in Europe. To achieve the thesis goal, a detailed literature and article review was conducted. The essential finding from this review was]the two most famous social media platforms listed per each country. In addition to this, two prominent cosmetic brands …more
Abstract:
This master thesis aims to analyse the algorithms of the social media platforms and to study how those can be used to promote cosmetic products in Europe. To achieve the thesis goal, a detailed literature and article review was conducted. The essential finding from this review was the two most famous social media platforms listed per each country. In addition to this, two prominent cosmetic brands …more
 

Keywords

Social media platforms European countries social media algorithms algorithm analysis cosmetic brands brand strategy social media strategy

Keywords

Social media platforms European countries social media algorithms algorithm analysis cosmetic brands brand strategy social media strategy
 
Language used: English
Date on which the thesis was submitted / produced: 29. 6. 2023
Identifier: https://vskp.vse.cz/eid/90943

Thesis defence

  • Date of defence: 29. 8. 2023
  • Supervisor: Jan Černý
  • Reader: Zdeněk Molnár

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https://vskp.vse.cz/eid/90943