Diego Fernando Plata Lerma

Master's thesis

Project to Enhance Online Social Media Usage Towards the Political System in Colombia

Project to enhance online media usage towards the political communication system in Colombia
Abstract:
This research reviews the literature on social media and e-government in the current Colombian political system and, with the aim of analysing the use of social media by the citizenry and the public policies employed by the government of Colombia, the strategy "Urna de Cristal" was considered to the extent that it is the main project focused on the use of social media tools by public entities. The …more
Abstract:
This research reviews the literature on social media and e-government in the current Colombian political system and, with the aim of analysing the use of social media by the citizenry and the public policies employed by the government of Colombia, the strategy "Urna de Cristal" was considered to the extent that it is the main project focused on the use of social media tools by public entities. The …more
 

Keywords

Social media e-government e-participation citizen's satisfaction decision-making process
 
Language used: English
Date on which the thesis was submitted / produced: 17. 6. 2020

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Plata Lerma, Diego Fernando. Project to Enhance Online Social Media Usage Towards the Political System in Colombia. Zlín, 2020. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

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Tomas Bata University in Zlín

Faculty of Management and Economics

Master programme / field:
Economics and Management / Management and Marketing

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