Project to Enhance Online Social Media Usage Towards the Political System in Colombia

Diego Fernando Plata Lerma

Master's thesis

Project to enhance online media usage towards the political communication system in Colombia

Abstract:

This research reviews the literature on social media and e-government in the current Colombian political system and, with the aim of analysing the use of social media by the citizenry and the public policies employed by the government of Colombia, the strategy "Urna de Cristal" was considered to the extent that it is the main project focused on the use of social media tools by public entities. The objective was to enhance the existing government strategy though the design of a project focus in the main citizen's satisfaction and influence of citizens in decision-making process.

Abstract:

This research reviews the literature on social media and e-government in the current Colombian political system and, with the aim of analysing the use of social media by the citizenry and the public policies employed by the government of Colombia, the strategy "Urna de Cristal" was considered to the extent that it is the main project focused on the use of social media tools by public entities. The objective was to enhance the existing government strategy though the design of a project focus in the main citizen's satisfaction and influence of citizens in decision-making process.

Keywords

Social media, e-government, e-participation, citizen's satisfaction, decision-making process

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 17. 6. 2020

Obhajoba závěrečné práce

Tomas Bata University in Zlín

Faculty of Management and Economics

Master programme / odbor:
Economics and Management / Management and Marketing