Achieving healthy growth of FMCG company under promo pressure and promo hunting trends in the Czech Republic – Serhiy Bobrytskyy
Serhiy Bobrytskyy
Master's thesis
Achieving healthy growth of FMCG company under promo pressure and promo hunting trends in the Czech Republic
Achieving healthy growth of FMCG company under promo pressure and promo hunting trends in the Czech Republic
Abstract:
This master thesis focuses on the Promo Pressure Phenomena in the retailer industry. The research can be considered as a replicable roadmap for the FMCG company to escape from the promotional spiral and start to grow “healthy”. The author presents Mind Map, which summarizes all of the definitions, measurement tools and the elements of Promo Pressure, and it serves later as a Promo Pressure Model. Based …moreAbstract:
This master thesis focuses on the Promo Pressure Phenomena in the retailer industry. The research can be considered as a replicable roadmap for the FMCG company to escape from the promotional spiral and start to grow “healthy”. The author presents Mind Map, which summarizes all of the definitions, measurement tools and the elements of Promo Pressure, and it serves later as a Promo Pressure Model. Based …more
Language used: English
Date on which the thesis was submitted / produced: 11. 12. 2018
Identifier:
http://www.vse.cz/vskp/eid/78477
Thesis defence
- Date of defence: 5. 9. 2019
- Supervisor: Martin Machek
- Reader: Jan Wegert
Citation record
ISO 690-compliant citation record:
BOBRYTSKYY, Serhiy. \textit{Achieving healthy growth of FMCG company under promo pressure and promo hunting trends in the Czech Republic}. Online. Master's thesis. Praha: University of Economics, Prague. 2018. Available from: https://theses.cz/id/maqkat/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/78477
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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