Vývoj Corporate Designu ve společnosti Baťa – Ing. Monika Masojídková
Ing. Monika Masojídková
Bachelor's thesis
Vývoj Corporate Designu ve společnosti Baťa
Progress in Bata’s Corporate Design
Abstract:
Práce popisuje krátce všechny základní prvky Corporate Identity s hlavním zaměřením na Corporate Design. Je zde uvedena historie Corporate Designu a jeho stavební kameny. Práce analyzuje téměř stoletý vývoj Corporate Designu společnosti Baťa od jeho vzniku v roce 1911 až do současnosti. Je zde zmapováno jaký firemní design firma používala ve svých počátcích a jak se v průběhu vývoje společnosti její …moreAbstract:
My Bachelor thesis describes shortly all basic parts of Corporate Identity with the main focus on Corporate Design. I monitor the history of Corporate design and its components. The thesis analyses almost 100 years development of Baťa Corporate Design from 1911 till the present. It is recorded what Corporate Design the company used at the beginning and how the design has been changing during the Baťa …more
Language used: Czech
Date on which the thesis was submitted / produced: 13. 4. 2010
Identifier:
https://is.vsfs.cz/th/vyduf/
Thesis defence
- Date of defence: 23. 6. 2010
- Supervisor: PhDr. Miloslav Kafka, CSc.
- Reader: prof. PhDr. Dušan Pavlů, CSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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