Ing. Vildana Karalić

Master's thesis

Neuromarketing in Bosnia and Herzegovina

Neuromarketing in Bosnia and Herzegovina
The aim of this thesis is to examine potentials and pitfalls of neuromarketing research techniques, especially in comparison to traditional marketing research techniques with focus on market of Bosnia and Herzegovina. Moreover thesis provides insight into perception of neuromarketing in this market and it investigates the linkage between used marketing research techniques and company success, suggesting …more
Language used: English
Date on which the thesis was submitted / produced: 9. 5. 2016

Thesis defence

  • Date of defence: 13. 6. 2016
  • Supervisor: doc. Ing. Alena Klapalová, Ph.D.
  • Reader: Ing. Anida Krajina

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta