The Application of Digital Media on Building Luxury Brand Awareness – Thi Thuy Trang Phan
Thi Thuy Trang Phan
Master's thesis
The Application of Digital Media on Building Luxury Brand Awareness
The Application of Digital Media on Building Luxury Brand Awareness
Abstract:
This thesis is conducted on the purpose of exploring the current implementation of digital media to build luxury brand awareness. It applies available knowledge of luxury marketing from leading scholars, most up-to-date data findings and reports from world-class research agencies. The problem space was identified from the changing path-to-purchase of new luxury customers forces that reveals how digital …moreAbstract:
This thesis is conducted on the purpose of exploring the current implementation of digital media to build luxury brand awareness. It applies available knowledge of luxury marketing from leading scholars, most up-to-date data findings and reports from world-class research agencies. The problem space was identified from the changing path-to-purchase of new luxury customers forces that reveals how digital …more
Language used: English
Date on which the thesis was submitted / produced: 12. 5. 2017
Identifier:
http://www.vse.cz/vskp/eid/75153
Thesis defence
- Date of defence: 7. 1. 2019
- Supervisor: Marija Zlatić
- Reader: Pavla Neumannová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/75153
Vysoká škola ekonomická v Praze
Master programme / field:
Mezinárodní ekonomické vztahy / International Business - Central European Business Realities
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