Bc. Alena Menclová

Master's thesis

Čeština a jiné jazyky v české reklamě

Czech and other languages in the Czech advertising
Abstract:
hotelová. Praha: 2014. 60 s. Cílem práce je posoudit problematiku používání českého jazyka a jiných jazyků v české reklamě.
Abstract:
This thesis deals with a problem adjudication in the usage of the Czech and other languages in the Czech advertising.
 
 
Language used: Czech
Date on which the thesis was submitted / produced: 13. 11. 2014

Thesis defence

  • Date of defence: 21. 1. 2015
  • Supervisor: prof. PhDr. Libor Pavera, CSc.
  • Reader: Ing. Bc. Jan Chromý, Ph.D.

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze

Institute of Hospitality Management in Prague

Master programme / field:
Economics and Management / Marketing Communication