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Bc. Alena Menclová

Master's thesis

Čeština a jiné jazyky v české reklamě

Czech and other languages in the Czech advertising
Abstract:
hotelová. Praha: 2014. 60 s. Cílem práce je posoudit problematiku používání českého jazyka a jiných jazyků v české reklamě.
Abstract:
This thesis deals with a problem adjudication in the usage of the Czech and other languages in the Czech advertising.
 

Keywords

jazyk reklama cizojazyčná reklama regulace reklamy anglicismus language advertising foreign languages in advertising regulation of advertising anglicism
 
Language used: Czech
Date on which the thesis was submitted / produced: 13. 11. 2014
Identifier: http://is.vsh.cz/th/12457/vsh_m/

Thesis defence

  • Date of defence: 21. 1. 2015
  • Supervisor: prof. PhDr. Libor Pavera, CSc.
  • Reader: Ing. Bc. Jan Chromý, Ph.D.

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Master programme / field:
Economics and Management / Marketing Communication

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