Franchise as a form of business development

Bc. Elena Rinchinova

Diplomová práce

Abstract:

The purpose of the thesis is to evaluate franchise as a form of development of small businesses in the lounge bar and hookah market on the example of the Smokeberry lounge bar in Prague. In this work, key definitions, advantages, and disadvantages of franchising as a business model, step by step instruction of creating a franchise and features of franchise agreements are evaluated. The master thesis consists of two parts: theoretical and practical. The theoretical part is based mainly on literary research and sources that should provide all the necessary information about the chosen topic that helps to understand franchising including history, types of franchises, payment methods and so on and so forth. In the practical part, qualitative research such as case study research based on interview is used. Also, financial analysis, SWOT and competitors' overview of the chosen company are analyzed in the quantitative research. The financial is made for the franchise that will be opened in Brno at the beginning of 2020 and consists of a cash flow statement and break-even analysis based on estimated costs

Keywords

entrepreneurship, franchise, business, finance, SWOT

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 21. 11. 2019

Obhajoba závěrečné práce

• Vedoucí: Ing. Tomáš Maier, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / European Agrarian Diplomacy