Franchise as a form of business development – Bc. Elena Rinchinova
Bc. Elena Rinchinova
Master's thesis
Franchise as a form of business development
Abstract:
The purpose of the thesis is to evaluate franchise as a form of development of small businesses in the lounge bar and hookah market on the example of the Smokeberry lounge bar in Prague. In this work, key definitions, advantages, and disadvantages of franchising as a business model, step by step instruction of creating a franchise and features of franchise agreements are evaluated. The master thesis …more
Language used: English
Date on which the thesis was submitted / produced: 21. 11. 2019
Thesis defence
- Supervisor: Ing. Tomáš Maier, Ph.D.
Citation record
ISO 690-compliant citation record:
RINCHINOVA, Elena. \textit{Franchise as a form of business development}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2019. Available from: https://theses.cz/id/mtr611/.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / European Agrarian Diplomacy
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