The Influence of E-Word of Mouth on Online Consumer Purchase Intention – Abhishekh Singh
Abhishekh Singh
Master's thesis
The Influence of E-Word of Mouth on Online Consumer Purchase Intention
Abstract:
Many academics have been concentrating their attention on the relationship between electronic word of mouth (Electronic Word-of-Mouth) and the intention of consumers to make purchases online. The purpose of this study was to get an understanding of the impact that Electronic Word-of-Mouth has on the online purchasing intentions of customers, as well as the impact that Electronic Word-of-Mouth has on …more
Language used: English
Date on which the thesis was submitted / produced: 3. 4. 2023
Thesis defence
- Date of defence: 30. 5. 2023
- Supervisor: Ing. Tereza Balcarová, Ph.D.
- Reader: Jitka Pokorná, externi
Citation record
ISO 690-compliant citation record:
SINGH, Abhishekh. \textit{The Influence of E-Word of Mouth on Online Consumer Purchase Intention}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/mwq881/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Business Administration
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Mach, J.
2/4/2023