Bc. Zuzana Kolářová
Bachelor's thesis
Návrh reklamní kampaně konkrétní firmy
The Proposal of Promotion of Particular Firm
Abstract:
KOLÁŘOVÁ, Zuzana. Návrh reklamní kampaně konkrétní firmy. [Bakalářská práce] Vysoká škola hotelová v Praze 8, s.r.o. Praha, 2014. Celkový počet stran: 64 Bakalářská práce s názvem Návrh reklamní kampaně firmy SOVT-RADIO, spol. s r.o., se zabývá na jedné straně všemi prvky, které souvisejí s reklamou, na druhé straně navržením reklamní kampaně pro konkrétní společnost. Tato práce popisuje fungování …moreAbstract:
KOLÁŘOVÁ, Zuzana. The Proposal of Promotion of Particular Firm. [Bachelor’s Dissertation]. The Institute of Hospitality Management in Prague 8, Ltd. Prague, 2014. Number of pages: 64 Bachelor thesis titled The Proposal of Promotion of Particular Firm, is on one hand focused on all the elements that are associated with advertising and on the other hand, on the design of advertising campaigns for that …more
Language used: Czech
Date on which the thesis was submitted / produced: 24. 4. 2014
Identifier:
http://is.vsh.cz/th/12339/vsh_b/
Thesis defence
- Date of defence: 3. 6. 2014
- Supervisor: doc. Ing. Lenka Turnerová, CSc.
- Reader: Ing. Bc. Jan Chromý, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Economics and Management / Marketing Communication in the Service Industry
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