Lesia Lehotská

Bachelor's thesis

Blogging as a Business

Blogging as a Business
Abstract:
The bachelor thesis is focused on the lifestyle blogs which include fashion, beauty and travel content. Theoretical part describes the blogging and online marketing as an important tool of blogging as a business. In the practical part, comparative analysis of American and European blogs is being done. It examines parametres such as advertisement placement, layout of blogs and marketing strategies. …more
Abstract:
Bakalárska práca je zameraná na lifestylové blogy, ktoré zahŕňajú módu, krásu a cestovanie. Teoretická časť opisuje blogovanie a online marketing ako dôležitý nástroj pre podnikanie blogovaním. V praktickej časti je vytvorená komparatívna analýza amerických a európskych blogov. Skúma parametre ako napríklad umiestnenie reklamy, štruktúra blogu a marketingové stratégie. V závere práce autor navrhuje …more
 

Keywords

Biznis Blogovanie Lifestylový blog Marketing Sociálne siete Reklama značiek
 
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2017

Thesis defence

Citation record

Cite this text
The right form of listing the thesis as a source quoted

Lehotská, Lesia. Blogging as a Business. Zlín, 2017. bakalářská práce (Bc.). Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta humanitních studií
Plny text prace je k dispozici v elektronicke podobe
https://portal2.utb.cz/StagPortletsJSR168/CleanUrl?urlid=prohlizeni-prace-detail&praceIdno=46108 Reference to the local database file of the institution

Tomas Bata University in Zlín

Faculty of Humanities

Bachelor programme / field:
Philology / English for Business Administration

Theses on a related topic

List of theses with an identical keyword.
  • No theses on a related topic available.