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Bc. Angelika Filová

Master's thesis

Stratégia rozvoja značky eventovej agentúry

Brand development strategy of the event agency
Abstract:
The diploma thesis focuses on the brand development strategy of a newly established event agency. The aim of the thesis is to provide a proposal for a comprehensive brand development strategy for it is market entry. The thesis consists of a theoretical and a practical part. The theoretical part deals with definitions related to the term such as elements of the brand, image and identity, value and positioning …more
Abstract:
Diplomová práca sa zaoberá stratégiou rozvoja značky novovzniknutej eventovej agentúry. Cieľom diplomovej práce je podať návrh ucelenej stratégie rozvoja značky pri jej vstupe na trh. Práca sa skladá s teoretickej a praktickej časti. Teoretická časť sa zaoberá definíciami súvisiacimi s pojmom značka ako prvky značky, image a identita, hodnota a positioning značky, a zároveň obsahuje podstatu zásad …more
 

Keywords

eventová agentúra stratégia značky brand development strategy
 
Language used: Slovak
Date on which the thesis was submitted / produced: 30. 4. 2020
Identifier: https://is.slu.cz/th/smrhe/

Thesis defence

  • Date of defence: 10. 6. 2020
  • Supervisor: Ing. Martin Klepek, Ph.D.

Citation record

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
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