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Roshan Paul

Master's thesis

Influence of Social Media Platforms on Tourism Development in India: Building Reputation through Attractive Destinations

Influence of Social Media Platforms on Tourism Development in India: Building Reputation through Attractive Destinations
Abstract:
The thesis will evaluate the role of social media platforms in shaping the development of tourism in India, focusing on how these platforms contribute to building the reputation of Indian tourist destinations. The research will explore the effectiveness and highlight the significance of strategic social media management for stakeholders. The research offers actionable insights for enhancing destination …more
 

Keywords

Social Media Platforms Tourism Development India Destination Preferences Engagement Metrics Marketing Strategies
 
Language used: English
Date on which the thesis was submitted / produced: 27. 5. 2024
Identifier: https://is.vstecb.cz/th/kfynm/

Thesis defence

  • Date of defence: 10. 6. 2024
  • Supervisor: doc. Ing. Petra Pártlová, Ph.D.
  • Reader: Ing. Jitka Brodská

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Institution archiving the thesis and making it accessible: Vysoká škola technická a ekonomická v Českých Budějovicích
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