Influence of Social Media Platforms on Tourism Development in India: Building Reputation through Attractive Destinations

Roshan Paul

Master's thesis

Abstract:

The thesis will evaluate the role of social media platforms in shaping the development of tourism in India, focusing on how these platforms contribute to building the reputation of Indian tourist destinations. The research will explore the effectiveness and highlight the significance of strategic social media management for stakeholders. The research offers actionable insights for enhancing destination attractiveness and promoting sustainable tourism growth through various social media marketing strategies employed by Destination Management Organizations (DMOs) in promoting these destinations, with an emphasis on platforms such as Instagram and YouTube. The study's limitations include the potential underrepresentation of older or non-tech-savvy travellers, biases in self-reported survey data, limited ability to establish causality, and geographical confinement to specific Indian destinations, which may limit generalizability.

Keywords

Social Media Platforms, Tourism Development, India, Destination Preferences, Engagement Metrics, Marketing Strategies

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 27. 5. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 10. 6. 2024
• Vedúci: doc. Ing. Petra Pártlová, Ph.D.
• Oponent: Ing. Jitka Brodská

Institute of Technology and Business in České Budějovice

Master programme / odbor:
Business Administration / Business Administration