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Bc. Tomáš Flešár

Master's thesis

Predajné techniky v bankovníctve

Sales techniques in banking
Abstract:
The thesis deals with structure and form of sales techniques in commercial banks. The first chapter is focused on theoretical knowledge of marketing and commercial banks in the banking sector. In the second chapter, we discuss sales techniques, product lines and targeted by the commercial banks. The third chapter aims at identifying the shortcomings segmentation and product lines, and also to make …more
Abstract:
Diplomová práca sa zaoberá štruktúrou a formami predajných techník v komerčných bankách. Prvá kapitola je zameraná na teoretické poznatky z oblasti komerčných bánk a marketingu v bankovníctve. V druhej kapitole rozoberáme predajné techniky, produktové rady a cieľové skupiny z pohľadu komerčných bánk. V tretej kapitole sa zameriavame na identifikovanie nedostatkov segmentácie a produktových radov a …more
 

Keywords

predajné techniky komerčná banka marketingový mix produktové rady segmentácia klientov. sales techniques commercial banks marketing mix product lines segmentation of clients.
 
Language used: Slovak
Date on which the thesis was submitted / produced: 2. 5. 2015
Identifier: https://is.ambis.cz/th/l2l8m/

Thesis defence

  • Date of defence: 1. 6. 2015
  • Supervisor: Ing. Jozef Porvazník, PhD.
  • Reader: Ing. Adriana Zliechovcová, MBA

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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Master programme / field:
Economics and Management / Finance

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