Impact of greenwashing (marketing) on consumer behavior – Ing. Stephanie Aduku
Ing. Stephanie Aduku
Master's thesis
Impact of greenwashing (marketing) on consumer behavior
Impact of greenwashing (marketing) on consumer behavior
Abstract:
This thesis is centered on how consumers respond to Greenwashing by firms. Its goal is to identify the concerns they have on the subject and factors that influence their decision irrespective of their interest on the subject. In addition, it aims to identify if Greenwashing influences consumers’ perception of a violating firm. The initial part focused on concepts and theories on the matter. Based on …moreAbstract:
This thesis is centered on how consumers respond to Greenwashing by firms. Its goal is to identify the concerns they have on the subject and factors that influence their decision irrespective of their interest on the subject. In addition, it aims to identify if Greenwashing influences consumers’ perception of a violating firm. The initial part focused on concepts and theories on the matter. Based on …more
Language used: English
Date on which the thesis was submitted / produced: 6. 1. 2023
Identifier:
https://is.muni.cz/th/ajsfz/
Thesis defence
- Date of defence: 2. 2. 2023
- Supervisor: Ing. Michal Jirásek, Ph.D.
- Reader: M.A. Seto Satriyo Bayu Aji
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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