Petra Habánová

Bachelor's thesis

Zpětná vazba od zákazníků jako zdroj inovací

Customer feedback as a source of innovation
Abstract:
The subject of the bachelor’s thesis „Customer feedback as a source of innovation” is an analysis of obtaining and processing customer feedback in a selected IT company with an emphasis on how the company uses this feedback for its innovative activities. The first part focuses on the definition of feedback and methods of obtaining and processing it. In the second part, I characterise and categorise …more
Abstract:
Predmetom bakalárskej práce „Spätná väzba od zákazníkov ako zdroj inovácií“ je analýza získavania a spracovania spätnej väzby od zákazníkov vo vybranom IT podniku s dôrazom na to, ako podnik túto spätnú väzbu využíva pre svoje inovačné aktivity. Prvá časť sa zameriava na definíciu spätnej väzby a na metódy jej získavania a spracovania. V druhej časti charakterizujem a kategorizujem inovácie a následne …more
 
 
Language used: Slovak
Date on which the thesis was submitted / produced: 23. 4. 2019

Thesis defence

  • Date of defence: 31. 5. 2019
  • Supervisor: Ing. Michal Jirásek, Ph.D.
  • Reader: Ing. Mgr. Michal Krčál, Ph.D.

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta

Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
System Engineering and Informatics / Business Informatics

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