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Bc. Ivo Janovský

Master's thesis

Aplikace nových technologií v marketingovém prostředí

Application of new technologies in marketing environment
Abstract:
Práce se zabývá problematikou aplikace moderních technologií v marketingu se zaměřením na marketing ve farmaceutickém průmyslu v České republice.
Abstract:
The Thesis deals with the application of modern technologies in marketing with a focus on marketing in the pharmaceutical industry in the Czech Republic.
 

Keywords

Marketing Moderní Farmacie Komunikace
 
Language used: Czech
Date on which the thesis was submitted / produced: 3. 5. 2020
Identifier: https://is.slu.cz/th/np70p/

Thesis defence

  • Date of defence: 25. 8. 2020
  • Supervisor: Ing. Kateřina Matušínská, Ph.D.

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
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Silesian University in Opava

School of Business Administration in Karvina

Master programme / field:
Economics and Management / Business Economics and Management

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