Pengkun Ju

Bachelor's thesis

Strategic Management and Digitalization in Multinational Corporation

Strategic Management and Digitalization in Multinational Corporation
Abstract:
The main aim of this thesis is to conduct a financial analysis of Skoda, a major company in digitalization, compare it with the same industry, and propose improvements. The author mainly outlines the development trends of two companies in the process of transnational management. On the basis of the two theories, the author surveyed the development process of Skoda and Geely Auto and compared the company …more
Abstract:
The main aim of this thesis is to conduct a financial analysis of Skoda, a major company in digitalization, compare it with the same industry, and propose improvements. The author mainly outlines the development trends of two companies in the process of transnational management. On the basis of the two theories, the author surveyed the development process of Skoda and Geely Auto and compared the company …more
 

Keywords

Digital Strategic management Reputation Financial analysis Finance ratio
 
Language used: English
Date on which the thesis was submitted / produced: 25. 4. 2019
Identifier: https://is.vsfs.cz/th/wq7k6/

Thesis defence

  • Date of defence: 11. 6. 2019
  • Supervisor: Ing. Přemysl Písař, MBA
  • Reader: Ing. Miroslav Pavlák, Ph.D.

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance & Bachelor of Science in Business Administration

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