Strategic Management and Digitalization in Multinational Corporation

Pengkun Ju

Bachelor's thesis

Anotácia:

The main aim of this thesis is to conduct a financial analysis of Skoda, a major company in digitalization, compare it with the same industry, and propose improvements. The author mainly outlines the development trends of two companies in the process of transnational management. On the basis of the two theories, the author surveyed the development process of Skoda and Geely Auto and compared the company's development process. Their development strengths and weaknesses were investigated in the context of the financial status and financial performance of the two companies. Based on the survey results, the authors presented opinions on the process of cross-border management for the company. Those involved in the research of strategic management topics of multinational corporations and their practical significance should be interested in this.

Abstract:

The main aim of this thesis is to conduct a financial analysis of Skoda, a major company in digitalization, compare it with the same industry, and propose improvements. The author mainly outlines the development trends of two companies in the process of transnational management. On the basis of the two theories, the author surveyed the development process of Skoda and Geely Auto and compared the company's development process. Their development strengths and weaknesses were investigated in the context of the financial status and financial performance of the two companies. Based on the survey results, the authors presented opinions on the process of cross-border management for the company. Those involved in the research of strategic management topics of multinational corporations and their practical significance should be interested in this.

Keywords

Digital, Strategic management, Reputation, Financial analysis, Finance ratio

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 25. 4. 2019

Obhajoba závěrečné práce

• Obhajoba proběhla 11. 6. 2019
• Vedúci: Ing. Přemysl Písař, MBA
• Oponent: Ing. Miroslav Pavlák, Ph.D.

University of Finance and Administration

Bachelor programme / odbor:
Economics and Management / Business Management and Corporate Finance & Bachelor of Science in Business Administration