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Social networks and its marketing potential for enterprises – Ing. Karyna Kasperovych

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Ing. Karyna Kasperovych

Master's thesis

Social networks and its marketing potential for enterprises

Social networks and its marketing potential for enterprises

Abstract: This diploma thesis considers advantages and structure of social networks as a marketing tool. The goal of this work is to estimate the marketing potential of social networks for enterprises, to analyze the methods of promotion of social sites using social networks. This thesis presents theoretical aspects taken from the different specialized resources, development of the social networks, their types and advantages in marketing. Also this work consists of the practical work as a sample of using social networks and engines for the promotion of social site that sells backpacks, using information from theoretical part and containing the sufficient conclusion.

Abstract: This diploma thesis considers advantages and structure of social networks as a marketing tool. The goal of this work is to estimate the marketing potential of social networks for enterprises, to analyze the methods of promotion of social sites using social networks. This thesis presents theoretical aspects taken from the different specialized resources, development of the social networks, their types and advantages in marketing. Also this work consists of the practical work as a sample of using social networks and engines for the promotion of social site that sells backpacks, using information from theoretical part and containing the sufficient conclusion.

Keywords: Marketing potential of social networks, development of social networks, social media marketing, social media optimization, social media strategy promotion

Language used: English

Thesis defence

  • Date of defence: 28. 8. 2015
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: M.A. Ondřej Kotouč

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