Social networks and its marketing potential for enterprises

Ing. Karyna Kasperovych

Master's thesis

Anotácia:

This diploma thesis considers advantages and structure of social networks as a marketing tool. The goal of this work is to estimate the marketing potential of social networks for enterprises, to analyze the methods of promotion of social sites using social networks. This thesis presents theoretical aspects taken from the different specialized resources, development of the social networks, their types and advantages in marketing. Also this work consists of the practical work as a sample of using social networks and engines for the promotion of social site that sells backpacks, using information from theoretical part and containing the sufficient conclusion.

Abstract:

This diploma thesis considers advantages and structure of social networks as a marketing tool. The goal of this work is to estimate the marketing potential of social networks for enterprises, to analyze the methods of promotion of social sites using social networks. This thesis presents theoretical aspects taken from the different specialized resources, development of the social networks, their types and advantages in marketing. Also this work consists of the practical work as a sample of using social networks and engines for the promotion of social site that sells backpacks, using information from theoretical part and containing the sufficient conclusion.

Keywords

Marketing potential of social networks, development of social networks, social media marketing, social media optimization, social media strategy promotion

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 30. 4. 2015

Obhajoba závěrečné práce

• Obhajoba proběhla 28. 8. 2015
• Vedúci: Ing. Jiří Šnajdar
• Oponent: M.A. Ondřej Kotouč

University of Finance and Administration

Master programme / odbor:
Economics and Management / Marketing Communication