Business plan to open a new branch of Korean Restaurant in Prague

Bc. Amarzul Boldsaikhan

Diplomová práce

Abstract:

The Diploma thesis aims to describe how to create a new business, for the second branch restaurant of Korean food in Prague. This thesis should give the reader a basic knowledge about the establishment of the company. The study is divided into two parts that theoretical and practical. The theoretical part is considered on the business plan such as the essence of a business plan a new venture, the role of business planning for small and medium enterprises and provide an overview of the structure of a business plan. All the information in the theoretical part is based on a literature review. The second part is dedicated to implemented gained information into a purposed case- the branch of Korean restaurant which should be created in Prague. The practical part covers chosen steps that will help with the realization of the expansion of a business. An opening new restaurant which was applied the external and internal analysis of the current environment by the SWOT, PESTLE, competitor’s analyses, market research and determine target markets by the survey of the population.

Keywords

business plan, marketing research, restaurant, management, SWOT analysis, PESTLE analysis, survey

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 6. 4. 2020

Obhajoba závěrečné práce

• Vedoucí: Ing. Richard Selby, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management