Yana Shamina
Doctoral thesis
Marketing of luxury products
Marketing of Luxury Products
Anotácia:
The world of luxury products for many years was reserved only for the selective and exclusive audience. It looked like it was impossible to experience it or to get in for someone from outside. Marketers of luxury brands have created such an environment where clients could feel exclusivity and enjoy timeless quality, values, history and heritage of the brand. It is very important to maintain the traditional …viacAbstract:
The world of luxury products for many years was reserved only for the selective and exclusive audience. It looked like it was impossible to experience it or to get in for someone from outside. Marketers of luxury brands have created such an environment where clients could feel exclusivity and enjoy timeless quality, values, history and heritage of the brand. It is very important to maintain the traditional …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 22. 9. 2009
Identifikátor:
http://www.vse.cz/vskp/eid/31676
Obhajoba závěrečné práce
- Obhajoba proběhla 12. 6. 2012
- Vedúci: Hana Machková
- Oponent: Anna Klosová, Jana Přikrylová
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/31676
Vysoká škola ekonomická v Praze
Doctoral programme / odbor:
Mezinárodní ekonomické vztahy / Mezinárodní obchod
Práce na příbuzné téma
-
Luxury Consumer Behavior in Digital World
XINNI LUO -
Chinese consumers' purchasing motivation of luxury products online
Xinyu Liu -
The Impact of Covid-19 on Consumer Purchase Decision of Luxury Products in the Kingdom of Saudi Arabia
Raoah Marghalani -
Consumer behavior of luxury watch buyers in the pre-purchase phase of the customer journey in Germany
Martina Möstl -
Online marketing communication and Consumer behavior at Dhathri Ayurveda Pvt. Ltd.
Visakh Raj -
Online marketing a chování uživatelů
Tereza Kalivodová -
Marketing and Consumer Behavior
Alissa Kazazayeva -
The Effects of Online and Offline Marketing on Consumer Behavior in the UAE Telecommunication Industry
Simona Makovská