Social Network and its marketing potential for Small and Medium Enterprises – Bc. Jan Syrinek, BSBA
Bc. Jan Syrinek, BSBA
Bachelor's thesis
Social Network and its marketing potential for Small and Medium Enterprises
Social Network and its marketing potential for Small and Medium Enterprises
Abstract:
Předmětem bakalářské práce je analýza vybraného malého podniku a zvážit možného zahrnutí používání sociálních sítí do aktuálního marketingového mixu. V teoretické části práce jsem se uvedl poznatky ze zkoumání oblastí malých a středních podniků, marketingové komunikace a sociálních sítí. Analytická část poskytuje přehled výstupů z rozhovorů se zaměstnanci společnosti a zákaznického a veřejného dotazníku …moreAbstract:
The primary objective of this thesis is to analyze a specific small business and determine its potential to implement social media tools into their current marketing mix. The theoretical review provides information, based on research, about small and medium-sized enterprises, marketing communication, and social networks. The analytical part contains an overview of interviews and surveys conducted with …more
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2017
Identifier:
https://is.vsfs.cz/th/ks1mw/
Thesis defence
- Date of defence: 21. 6. 2017
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Mgr. Pavel Kotyza
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication & Bachelor of Science in Business Administration
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