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Quynh Trang Pham

Bachelor's thesis

Event marketing: Zažij Vietnam

Event marketing: Experience Vietnam
Abstract:
Bakalářská práce je zaměřena na event marketing festivalu Zažij Vietnam. Smyslem práce je zhodnotit a navrhnout program festivalu. Jelikož je autorka vietnamského původu, festival by byl pořádán s cílem přiblížit vietnamskou kulturu a gastronomii. V práci jsou využity PEST analýza, Porterův model pěti sil, SWOT analýza, kterými byly zjištěny informace potřebné k jeho organizování. V návrhové části …more
Abstract:
This bachelor thesis is focused on event marketing of festival Experience Vietnam. The purpose of this thesis is to evaluate and design the schedule of the event. Because the author is Vietnamese, the festival would be organised to show vietnamese culture and cuisine. This thesis includes PEST analysis, Porter’s five forces, SWOT analysis which were used for finding needed information helpful for organising …more
 

Keywords

festival Vietnam Kultura Gastronomie Event marketing

Keywords

Event marketing Vietnam Festival
 
Language used: Czech
Date on which the thesis was submitted / produced: 13. 5. 2019

Thesis defence

  • Supervisor: Ing. Ludmila Navrátilová, Ph.D.
  • Reader: Petra Koudelková, Ph.D.

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NEWTON College a.s.

NEWTON College a.s.

Bachelor programme / field:
Economics and Management / Global business and management

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