Bc. Peter Voštiar
Master's thesis
Brand lift výskum na Facebooku
Facebook brand lift study
Abstract:
In my diploma thesis I deal with brand lift study on Facebook. In the first part of my work I deal with the explanation of concepts such as marketing, digital marketing and I specify some selected social networks. In the following sections, I focus on marketing research, its classification, techniques and types. Before the brand lift research itself, I focus on the whole process of creating an advertising …moreAbstract:
Vo svojej diplomovej práci sa zaoberám brand lift výskumom na Facebooku. V prvej časti svojej práce sa zaoberám vysvetlením pojmov, ako marketing, digitálny marketing a bližšie špecifikujem niektoré vybrané sociálne siete. V ďalších častiach sa zameriavam na marketingový výskum, jeho členenie, techniky a typy. Pred samotným brand lift výskumom sa zameriavam na celý proces tvorby reklamnej kampane na …more
Language used: Slovak
Date on which the thesis was submitted / produced: 20. 7. 2020
Identifier:
https://is.vsfs.cz/th/qy561/
Thesis defence
- Date of defence: 28. 8. 2020
- Supervisor: Mgr. Jitka Cirklová, M.A.
- Reader: Ing. Mgr. Oldřich Johannes Petr
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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