Vliv brand marketingu na rozhodování spotřebitele – Bc. Jennifer Štrauchová
Bc. Jennifer Štrauchová
Bachelor's thesis
Vliv brand marketingu na rozhodování spotřebitele
Brand marketing and its influence on consumer decision making
Abstract:
The aim of this bachelor thesis is to find out what is the influence of brand marketing on the decision making of customers in the field of clothing, electronics and retail chains. The theoretical part deals with the main concepts related to marketing. It defines basic terms such as marketing and its history, explains brand marketing. Furthermore, it tries to explain the essence of the brand and its …moreAbstract:
Cieľom tejto bakalárskej práce je zistiť, aký je vplyv brand marketingu na rozhodovanie zákazníkov v oblasti odevov, elektroniky a obchodných reťazcov. V teoretickej časti sa zaoberá hlavnými pojmami súvisiacimi s marketingom. Definuje základné termíny, ako je marketing a jeho história, vysvetľuje brand marketing. Ďalej sa snaží vysvetliť podstatu značky a jej vnímanie. Na konci teoretickej časti popisuje …more
Language used: Slovak
Date on which the thesis was submitted / produced: 20. 4. 2021
Identifier:
https://is.ambis.cz/th/zfc93/
Thesis defence
- Date of defence: 17. 6. 2021
- Supervisor: Ing. Zuzana Boháčová
- Reader: PhDr. Ing. Václav Kupec, Ph.D.
Citation record
ISO 690-compliant citation record:
ŠTRAUCHOVÁ, Jennifer. \textit{Vliv brand marketingu na rozhodování spotřebitele}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s. 2021. Available from: https://theses.cz/id/o7utto/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s.AMBIS University
Bachelor programme / field:
Economics and Management / Economics and Enterprise Management
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