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Bc. Marta Kubáňová

Bachelor's thesis

Spokojnosť zákazníka so službami vybranej finančnej inštitúcie

Customer satisfaction with the services of selected financial institution
Abstract:
Bachelor's thesis deals with customer satisfaction with the services of selected financial institutions, therefore we are in our bachelor thesis measured customer satisfaction with internet banking from Tatra bank. This work describes a marketing analysis of the current state of customer satisfaction and proposals to improve the situation found. The work is divided into three chapters. The first chapter …more
Abstract:
Bakalárska práca sa zaoberá spokojnosťou zákazníka so službami vybranej finančnej inštitúcie, preto sme v našej bakalárskej práci merali spokojnosť zákazníka so službou internet banking od Tatra banky. Cieľom práce je marketingová analýza súčasného stavu spokojnosti zákazníka a predloženie návrhov na zlepšenie zisteného stavu. Práca je rozdelená do troch kapitol. Prvá kapitola vysvetľuje podstatu a …more
 

Keywords

spokojnosť marketing satisfaction
 
Language used: Slovak
Date on which the thesis was submitted / produced: 9. 5. 2011
Identifier: https://is.ambis.cz/th/k86yl/

Thesis defence

  • Date of defence: 24. 6. 2011
  • Supervisor: Ing. Eva Poliačiková, PhD.
  • Reader: doc. RNDr. Ľudmila Lysá, PhD.

Citation record

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Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Bachelor programme / field:
Banking / Banking Management

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