Proposal to establish an academy to promote Baseball in Prague

Petr Sila

Diplomová práce

Abstract:

This Diploma Thesis is aimed at developing a business plan for a baseball academy in Prague. Business plan is an essential document in starting any new company. It helps managers of the company to assume and prepare plans for the future company. It highlights the strengths and weaknesses of selected strategy and adjust it for the selected market. This way it is possible to estimate issues and problems that can rise up. Business plan is also vital document to supply when proposing to potential sponsors and investors. Because business plan is complex and contains all the necessary information about organisation. In reality it is never exactly the way it was proposed in the plan. But without any plan, there can be no business. This proposal reveals the market for baseball academy, which will cooperate with high school, to offer young baseball players in ages 15–19 top quality preparation in the field of baseball, education, physical education and health.

Keywords

marketing, baseball, business plan, management, sports, marketing mix, education, marketing strategy

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 30. 11. 2017

Obhajoba závěrečné práce

• Vedoucí: Ing. Richard Selby, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management