Evaluation of Marketing Communication of a selected company – Vinit Kumar Singh
Vinit Kumar Singh
Master's thesis
Evaluation of Marketing Communication of a selected company
Abstract:
The study focuses on consumer perception of the integrated marketing communication (IMC) strategy of DHL Express. It explores how IMC influences consumer behavior and buying decisions. IMC combines various communication tools to ensure consistency and clarity in marketing messages. The research aims to evaluate consumer awareness and perception of DHL Express' IMC strategy and its impact on consumer …more
Language used: English
Date on which the thesis was submitted / produced: 27. 3. 2024
Thesis defence
- Date of defence: 28. 5. 2024
- Supervisor: Ing. Tereza Balcarová, Ph.D.
- Reader: Veronika Zajíčková, externi
Citation record
ISO 690-compliant citation record:
SINGH, Vinit Kumar. \textit{Evaluation of Marketing Communication of a selected company}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/od59v1/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Business Administration
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