Dipl. Ing. Petr Hornicky, MBA
Master's thesis
Business plan of SME
Business plan of SME
Abstract:
Diploma thesis focuses on development of comprehensive business plan for HorMan Company, which field of business is the factory automation, control, and robotics. All development stages from small to medium sized company are considered. In particular the author develops business strategy of focused differentiation, marketing and sales plans, operations-production plan and objectify them in form of …moreAbstract:
Diploma thesis focuses on development of comprehensive business plan for HorMan Company, which field of business is the factory automation, control, and robotics. All development stages from small to medium sized company are considered. In particular the author develops business strategy of focused differentiation, marketing and sales plans, operations-production plan and objectify them in form of …more
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2014
Identifier:
https://is.vsfs.cz/th/z1uh7/
Thesis defence
- Date of defence: 27. 6. 2014
- Supervisor: doc. Ing. Karel Havlíček, Ph.D.
- Reader: Ing. Pavla Břečková, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance & Master of Business Administration
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