Bc. Judita Kašťáková

Master's thesis

The methods of guerilla marketing

The methods of guerilla marketing
Abstract:
In my diploma thesis with the topic called Methods of guerilla marketing I decided to analyze these methods, describe them and point out their advantages. I divided my work into two main parts- theoretical and practical. In the theoretical part I focused on the description of the guerilla methods while in the practical part I was analyzing three particular firms and their marketing strategies. I was …more
 

Keywords

- guerilla marketing business firms companies tools methods tactics strategies attractiveness finances minimedia maximedia electronic media internet
 
Language used: English
Date on which the thesis was submitted / produced: 28. 4. 2014
Identifier: https://is.vsfs.cz/th/zsdo2/

Thesis defence

  • Date of defence: 28. 8. 2014
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: M.A. Ondřej Kotouč

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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