Pavlína Fojtíková
Master's thesis
Corporate Branding in Online Startups
Coporate Branding in Online Startups
Abstract:
The purpose of this Master's thesis is to explore corporate branding in online startups from the entrepreneurial perspective. In total, nine companies -- mostly Czech and German-based Internet startups - were researched. The principal method employed is the qualitative research based on in-depth interviews with startup founders and managers. The thesis shows that the literature on corporate branding …moreAbstract:
The purpose of this Master's thesis is to explore corporate branding in online startups from the entrepreneurial perspective. In total, nine companies -- mostly Czech and German-based Internet startups - were researched. The principal method employed is the qualitative research based on in-depth interviews with startup founders and managers. The thesis shows that the literature on corporate branding …more
Language used: English
Date on which the thesis was submitted / produced: 11. 12. 2013
Identifier:
http://www.vse.cz/vskp/eid/58455
Thesis defence
- Date of defence: 9. 9. 2014
- Supervisor: Miroslav Karlíček
- Reader: Ladislav Tyll
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/58455
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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