Solutions to improve cocoa export competitiveness in Vietnam

THI MINH PHUONG TRAN

Diplomová práce

Abstract:

Over the past decade (2014-2023), cocoa cultivation in Vietnam has garnered significant attention, yet its export competitiveness remains limited. Despite its high-quality produce, Vietnamese cocoa faces challenges in gaining global recognition due to small-scale production and fragmented cultivation practices across provinces. This thesis examines the economic, technical, and social dimensions of cocoa tree cultivation in Vietnam through a combination of qualitative methods such as in-depth interviews and group discussions, along with quantitative approaches including surveys and statistical analysis. Additionally, it evaluates Vietnam's cocoa export capacity using the SWOT model and explores factors influencing export decisions, an aspect often overlooked in previous research. The findings reveal both opportunities and challenges for Vietnam's cocoa industry, with the country poised to emerge as a key player in global cocoa production and export given favourable natural conditions, growing market demand, and a rising trend towards healthy cocoa consumption. The thesis recommends strategic investments in high technology across the cocoa value chain, adherence to technical processes for raw material development, establishment of international brands, and diversification of export markets to bolster Vietnam's cocoa industry. Furthermore, it advocates for research into new cocoa products and the implementation of supportive policies to strengthen Vietnam's position and competitiveness in the global cocoa market.

Keywords

Vietnam, Cocoa, Export, Competitiveness, SWOT

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 30. 3. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 29. 5. 2024
• Vedoucí: doc. Ing. Vladimír Krepl, CSc.
• Oponent: Jitka Malaťáková, Ing.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / European Agrarian Diplomacy