Komparace užití prostředků PR v rámci projektů „ Atény 2004“ a „Praha olympijská“ – Ing. Diana Brennerová, DiS.
Ing. Diana Brennerová, DiS.
Bachelor's thesis
Komparace užití prostředků PR v rámci projektů „ Atény 2004“ a „Praha olympijská“
A Comparison of Using PR Tools for Projects “Athens 2004” and “Prague Olympics“
Abstract:
Tato bakalářská práce je studií o prostředcích PR použitých pro prosazování Prahy, jako kandidátského města na olympijské hry pro rok konání 2016, respektive 2020 a srovnání užití těchto prostředků se zvolenými nástroji již zakončené kampaně Atény 2004. Studie představuje základní nástroje PR, jejich obecné použití a následnou aplikaci na poli sportovního marketingu a marketingu olympijských her. Metodou …moreAbstract:
This bachelor is a study of PR means used in promotion of Prague as the candidate city for the Olympic Games in 2016, or 2020, and comparison of the use of these means with selected tools of the already finished campaign for Athens 2004. The study introduces basic PR tools, their general utilization, and subsequent application in the field of sports marketing and marketing of the Olympic Games. Through …moreKeywords
Externí komunikace podniku veřejnost Mezinárodní olympijský výbor (MOV) nástroje PR podniková identita lobbing zážitky vztahy s médii sportovní marketing sponzoring olympijské hry olympijská kandidatura Atény 2004 Praha olympijská.External communication of the company the public the International Olympic Committee (IOC) PR tools Corporate Identity (CI) lobbying events media relations sports marketing sponsoring Olympic Games Olympic bid Athens 2004 Prague Olympics.
Language used: Czech
Date on which the thesis was submitted / produced: 5. 5. 2009
Identifier:
https://is.vsfs.cz/th/yre1n/
Thesis defence
- Date of defence: 12. 6. 2009
- Supervisor: PhDr. Pavel Čírtek
- Reader: Ing. Vilém Kunz, Ph.D.
Citation record
ISO 690-compliant citation record:
BRENNEROVÁ, Diana. \textit{Komparace užití prostředků PR v rámci projektů „ Atény 2004“ a „Praha olympijská“}. Online. Bachelor's thesis. Praha: University of Finance and Administration. 2009. Available from: https://theses.cz/id/oq96gy/.
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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