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Kristýna Nerádová

Bachelor's thesis

Vliv event marketingu na image Studentské unie UTB

The Influence of Event Marketing on the Image of the UTB Student Union
Abstract:
V této bakalářské práci je řešena problematika marketingu neziskových organiouzací, která je vztažena na Studentskou unii UTB a její image.
Abstract:
This bachelor thesis deals with the issue of marketing of non-profit organizations which is related to the UTB Students union and its image.
 

Keywords

marketing event image Studentská unie
 
Language used: Czech
Date on which the thesis was submitted / produced: 19. 4. 2024

Thesis defence

Citation record

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Nerádová, Kristýna. Vliv event marketingu na image Studentské unie UTB. Zlín, 2024. bakalářská práce (Bc.). Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací

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Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikací
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Tomas Bata University in Zlín

Faculty of Multimedia Communications

Bachelor programme / field:
Marketingová komunikace / Marketingová komunikace

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