Návrh propagace na internetu vybrané společnosti – Dominika Žáková
Dominika Žáková
Bachelor's thesis
Návrh propagace na internetu vybrané společnosti
Proposal for promotion on the Internet of selected Company
Abstract:
Cílem bakalářské práce je navrhnout firmě TAKE ADVICE s.r.o. vhodné nástroje pro propagaci na internetu. Teoretická část práce byla zpracována na základě odborné literatury a článků na téma marketingu, jeho zásad a základních poznatků. Dále práce pojednává o rozdílu mezi fyzickým výrobkem a službou, o charakteristických vlastnostech služeb a úpravách marketingového mixu na základě poznatků o službách …moreAbstract:
The aim of the work is to design enterprise TAKE ADVICE Ltd. suitable tools for promotion on the Internet. The theoretical part was elaborated on the basis of literature and articles on marketing, its principles and basic knowledge. Then it deals with the difference between the physical product and service characteristics and qualities of services marketing mix adjustment on the basis of knowledge …more
Language used: Czech
Date on which the thesis was submitted / produced: 14. 3. 2016
Thesis defence
- Supervisor: Ing. Ladislav Pilař, MBA Ph.D.
Citation record
ISO 690-compliant citation record:
ŽÁKOVÁ, Dominika. \textit{Návrh propagace na internetu vybrané společnosti}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2016. Available from: https://theses.cz/id/otdr6i/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics Policy and Administration / Business and Administration
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