Creation of “Dietary supplements customer journey map” – Ivan Nebogin
Ivan Nebogin
Master's thesis
Creation of “Dietary supplements customer journey map”
Vytvoření „Cestovní mapy pro doplňky stravy“
Abstract:
Cílem diplomové práce je vytvořit mapu cesty spotřebitele pro doplněk stravy, kterou lze použít jako základ pro identifikaci problémových oblastí a příčin nespokojenosti spotřebitele ve všech bodech kontaktu s tímto trhem.Abstract:
The goal of the master’s thesis is to create the dietary supplements customer journey map which can be used as a framework for identification of problem areas and causes of discontent among customers at all touchpoints on the dietary supplements market.
Language used: English
Date on which the thesis was submitted / produced: 30. 11. 2019
Identifier:
http://www.vse.cz/vskp/eid/81664
Thesis defence
- Date of defence: 17. 9. 2020
- Supervisor: Martin Machek
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/81664
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / Management
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