The contribution of social media marketing for B2B companies: how firms can leverage Facebook and Instagram to reach their targeted audience – Francesca Comaschi
Francesca Comaschi
Master's thesis
The contribution of social media marketing for B2B companies: how firms can leverage Facebook and Instagram to reach their targeted audience
The contribution of social media marketing for B2B companies: how firms can leverage Facebook and Instagram to reach their targeted audience
Abstract:
This study aims to unveil the best common practices for social media posting on Instagram and Facebook for companies operating in the B2B sector, focusing on heavy equipment manufacturing firms. A sample of 500 posts per platform was analyzed, extrapolating approximately 70 posts from the social media accounts of the 7 largest companies in terms of revenue conducting business in the industry in the …moreAbstract:
This study aims to unveil the best common practices for social media posting on Instagram and Facebook for companies operating in the B2B sector, focusing on heavy equipment manufacturing firms. A sample of 500 posts per platform was analyzed, extrapolating approximately 70 posts from the social media accounts of the 7 largest companies in terms of revenue conducting business in the industry in the …more
Language used: English
Date on which the thesis was submitted / produced: 11. 5. 2023
Identifier:
https://vskp.vse.cz/eid/89825
Thesis defence
- Date of defence: 7. 6. 2023
- Supervisor: Václav Stříteský
- Reader: Martin Machek
Citation record
ISO 690-compliant citation record:
COMASCHI, Francesca. \textit{The contribution of social media marketing for B2B companies: how firms can leverage Facebook and Instagram to reach their targeted audience}. Online. Master's thesis. Praha: University of Economics, Prague. 2023. Available from: https://theses.cz/id/oxdgcv/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/89825
Vysoká škola ekonomická v Praze
Master programme:
International Management
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