Establishing a digital presence and strategy model for a business by using Google tools – Ana-Maria Raduta
Ana-Maria Raduta
Master's thesis
Establishing a digital presence and strategy model for a business by using Google tools
Establishing a digital presence and strategic model for SMBs using Google tools in Romania
Abstract:
The purpose of this thesis is to create a rollout model for SMBs in Romania using Google tools.The paper is going to identify, analyze and address the variables of a digital implementation plan,preempting possible knowledge gaps. In order to do so, the paper is analyzing first Romania‘ssituation and benchmarking it to the European Union through statistical interpretation, correlatingthe levels of digitalization …moreAbstract:
The purpose of this thesis is to create a rollout model for SMBs in Romania using Google tools.The paper is going to identify, analyze and address the variables of a digital implementation plan,preempting possible knowledge gaps. In order to do so, the paper is analyzing first Romania‘ssituation and benchmarking it to the European Union through statistical interpretation, correlatingthe levels of digitalization …more
Language used: English
Date on which the thesis was submitted / produced: 5. 12. 2017
Identifier:
http://www.vse.cz/vskp/eid/74066
Thesis defence
- Date of defence: 15. 6. 2018
- Supervisor: Martin Machek
- Reader: Petr Král
Citation record
ISO 690-compliant citation record:
RADUTA, Ana-Maria. \textit{Establishing a digital presence and strategy model for a business by using Google tools}. Online. Master's thesis. Praha: University of Economics, Prague. 2017. Available from: https://theses.cz/id/oxygmb/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/74066
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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