E-sports and its role for Employer branding – Nghi Duy Vu
Nghi Duy Vu
Bachelor's thesis
E-sports and its role for Employer branding
eSports And Its Role in Employer Branding
Anotácia:
This study investigates the impact on the Employer Branding of one company with the involvement in eSports. By understand the connection between eSports and em- ployer branding, company provides suitable strategy accordingly to increase their inner employer branding amongst the current employees, as well as increase the possibility to approach the potential talents. The investigated objectives of the …viacAbstract:
This study investigates the impact on the Employer Branding of one company with the involvement in eSports. By understand the connection between eSports and em- ployer branding, company provides suitable strategy accordingly to increase their inner employer branding amongst the current employees, as well as increase the possibility to approach the potential talents. The investigated objectives of the …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 3. 1. 2024
Obhajoba závěrečné práce
- Obhajoba proběhla 23. 1. 2024
- Vedúci: doc. Ing. Hana Stojanová, Ph.D.
- Oponent: Veronika Blašková, Ph.D.
Plný text práce
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Instituce archivující a zpřístupňující práci: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / odbor / specializace:
Economics and Management / Business Economics and Management / International Business
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