Prezentace neziskových organizací a získávání finančních prostředků

Helena Rajchertová

Bakalářská práce

Presentation of non-profit organizations and fundraising for their activities

Anotace:

The Bachelor Thesis Presentation of non-profit organizations and fundraising for their activities is focused on researching non-profit organisations in Czech Republic, their communication techniques and approach to the public. The thesis approaches how they secure financial funding and other means for their operation and effective use of the means gathered. The main focus of this work is on propagation, marketing strategy, organisational management a distribution of financial resources in order to maximise the communication coverage towards the public. This work also carries out a comparison of sport non-profit organisations is carried out through questionnaire research. The theoretical outcome is set to be the capturing of the fact that main resource of each non-profit organisation are not financial means but personnel and human resources. In summary this work suggests ways of optimising given resources in order to maximise coverage and communicate in an efficient way as a non-profit organisation.

Abstract:

The Bachelor Thesis Presentation of non-profit organizations and fundraising for their activities is focused on researching non-profit organisations in Czech Republic, their communication techniques and approach to the public. The thesis approaches how they secure financial funding and other means for their operation and effective use of the means gathered. The main focus of this work is on propagation, marketing strategy, organisational management a distribution of financial resources in order to maximise the communication coverage towards the public. This work also carries out a comparison of sport non-profit organisations is carried out through questionnaire research. The theoretical outcome is set to be the capturing of the fact that main resource of each non-profit organisation are not financial means but personnel and human resources. In summary this work suggests ways of optimising given resources in order to maximise coverage and communicate in an efficient way as a non-profit organisation.

Klíčová slova

propagace, výzkum financování, neziskové organizace, vztahy s věřejností

Keywords

promotion, pablic relation, research funding, nonprofit organizations

Jazyk práce: čeština

Datum vytvoření / odevzdání či podání práce: 15. 3. 2021

Obhajoba závěrečné práce

• Vedoucí: Ing. Pavla Varvažovská, Ph.D.
• Oponent: Pavlína Zrůbková, Ing.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Hospodářská politika a správa / Veřejná správa a regionální rozvoj